Seven local and visiting personalities, among them Italian fashion magnate Ermenegildo Zegna, take centre stage in the new Skiservice Magazine. Once again, the 2020 edition features portraits, striking images from the Engadine, and the latest ski, sports and leisurewear fashion of the nearing winter. The Skiservice Magazine is available for free as of now.
A long-term mindset and clear ground rules are the secrets to a successful company anywhere in the world, states Ermenegildo Zegna in his interview with Skiservice Magazine. The Italian magnate of the eponymous global fashion brand is a frequent guest of the Engadine. He spoke to Skiservice Magazine at length about the guiding principles of his family’s business. «Successful family businesses have a long-term mindset: We always keep the next generation in mind too.» Rules and values are as important, according to Zegna. “These are ethical values, such as mutual respect and respect of nature, the family members and company directors acting as role models, and, of course, the fact that rules are valid for everyone, and above all for the family.”
Ermenegildo Zegna is just one of the fascinating personalities featured in the Skiservice Magazine 2020 that is just out, along with giant slalom crack Marco Odermatt on his life as a ski pro, Olympic medal winner and physician Andi Grünenfelder who speaks of his love of cross-country skiing, the mountain guides Leo Luminatti and Romano Salis on their jobs in the open countryside, the young cross-country skiing talent Ilaria Gruber from Silvaplana about school and training, and fashion entrepreneur Marc Haensli about his trendy brand Capranea.
«We always like to portray personalities who have left their mark on the Engadine, be it as regulars, entrepreneurs, athletes or artists,» says publisher Conradin Conrad. «We are proud to have them and are flattered to have them speak to us about their values and their relationship with the Engadine.» Milanese fashion entrepreneur Franco Loro Piana, Olympic and world champions such as Bode Miller or Patrick Küng, and local personalities such as Daniel Meuli, the photographer from Sils, or Nalu Nussbaum, up-and-coming Freestyle virtuoso from Champfèr, have all been portrayed in previous editions.
The magazine is homegrown: as always, images and texts, design and layout of the Skiservice Magazine were made locally by locals. The latest edition stacks up 128 pages and has a print run of 15,000 copies. It is on display in several hundred hotel rooms, all of Skiservice’s 13 stores, and many restaurants and shops in the valley. Print copies can be picked up for free; the magazine is also available to read online.